Selling & The Weather!
Yes, it is the middle of the winter in New England. Yes, we have been bombarded with snow storms and ice and cold … And it is only February! What does that have to do with sales being “off”? I dont know!!!
If you are in a slump, hearing rumors of a recession and combining that with the weather you will not get out of your slump. It’s very common for people to fall back on the weather as an excuse for poor sales or not meeting quotas. I hear it all the time from clients.
My very first boss in the recruiting industry used to tell clients on the phone things like “Ah…this weather is so bad for business” or “Spring will be here soon and sales will pick up”. I remember thinking you gatta be kidding me!!!! But it is true, I think it’s human nature for people to use the weather as an excuse for their own slumps.
The weather excuse is contagious. People buy into it. They get into a headset that it is ok to be average during the winter. Well, the truth of the matter is, if you buy into that you are leaving money & sales on the table! Managers and CEO’s especially set the tone with such comments. Then they wonder what to do to motivate and hold their producers accountable…
Make sure you stay healthy and positive during the winter. Business is out there and it is up to you to go get it! I’m not saying the weather does not impact our moods…it certainly does. But make sure you are practicing “Self Care” to stay positive. Work out regularly, pay attention to your nutrition intake and focus like you never have before. It will pay off and you will exceed your numbers and be ahead of the game when spring and summer come.
Selling and the weather…. What’s your excuse?!